~7 lessons • Exercises • Resources

Before you touch a camera, you need a plan. This chapter covers the strategic groundwork behind every successful jewellery photoshoot.

• Branding essentials — Understand how your visual identity shapes buyer perception. Your product photography must match your brand positioning.
• Moodboard creation — Learn to build Pinterest moodboards that translate into efficient, on-brand photoshoots. No more guessing what to shoot.
• Props & backgrounds for jewellery photography — Clarify which props work for your brand and which to avoid. Includes guidance on backgrounds for jewellery photography across different categories.
• Positioning guides — Get an exclusive jewellery positioning guide for every product type: necklaces, rings, earrings, bracelets, and mixed group shots.
• Shot lists & photoshoot briefs — Produce efficient inventory shot lists so nothing gets missed on shoot day. Walk into every session knowing exactly what images you need.

Resources included:

Moodboard templates, props cheat sheet, positioning guide for every jewellery category, photoshoot brief template, inventory shot list template.

~7 lessons • Resources

This chapter covers the equipment and camera settings that make professional jewellery photography possible — whether you're using a DSLR, an iPhone, or both.

• Cameras & lenses — Equipment recommendations for every budget. Includes the best lens for jewellery photography and how to get professional results with an iPhone.
• Tripods & flashes — What to buy, how to set them up, and when to use them. Practical guidance with recommended products.
• Studio lighting for jewellery — Learn how to set up and control studio lights for jewellery photography. We cover softbox placement, diffusers, and how to handle reflective metals and gemstones.
• Camera settings — The exact aperture, ISO, and shutter speed settings for jewellery product photography. Step-by-step, demonstrated on camera.
• Jewellery photography tools — The small, inexpensive tools that make a big difference: blu-tack, tweezers, cleaning cloths. Everything you need for a clean, professional shoot.
• Work station & setup — How to build a jewellery photography setup at home using natural light, a window, and a few basics. Then how to level up with studio light.

Resources included:

Camera & lens recommendation guide, equipment checklist, studio lighting setup diagrams.

~5 shooting sessions • Exercises • Feedback from Auguste

This is where you shoot. Each session walks through a different jewellery category, demonstrating the full process from setup to final image.

• Necklaces — DSLR, direct sunlight. Learn how to photograph chains, pendants, and layered necklaces with natural light for lifestyle-quality results.
• Bracelets — iPhone 12 Pro, studio light. See how smartphone jewellery photography can produce professional-quality bracelet images when paired with proper lighting.
• Rings — DSLR, natural and studio light. Compare the two lighting setups side by side. Learn how to handle reflections and capture stone detail.
• Earrings — DSLR, studio light. Tackle the most photographed jewellery category with professional techniques for studs, hoops, and drop earrings.
• Mixed group shots — DSLR, studio light. Photograph entire collections together for lookbook and campaign imagery. Styling, spacing, and composition for multiple pieces.

Each session includes:

Homework exercises so you can replicate the techniques with your own jewellery. Submit your work for direct feedback from Auguste.