4 weeks is all you need to master the production of authentic, Pinterest-worthy content for your jewellery business.
Join our bootcamp and learn how to upscale your jewellery brand with one simple tool - your smartphone.
£290
WHO WE ARE
CHOCIANAITE is a content production agency that specialises in professional jewellery photography, social media management and brand elevation.
We help silversmiths, goldsmiths, up-and-coming brands and seven-figure jewellery businesses from the UK, US, EU and Australia reach full growth potential.
Our mission is to teach jewellers to create authentic & engaging photographs for their business and help maximise sales potential with no professional gear.. just a simple phone camera!
WHAT IS THE JEWELLERY SMARTPHONE PHOTOGRAPHY BOOTCAMP?
This 4 week-long course simplifies and introduces complex photography creation processes through exclusive webinars, video resources & interactive homework, allowing jewellers with no photography background to create high-end content that SELLS their products.
The bootcamp covers 5 topics:
- Jewellery branding
- Jewellery lifestyle photography
- Jewellery e-commerce photography
- Photographing jewellery on a model
- Jewellery editing using Photoshop
In only 4 weeks jewellers learn to create professional-looking content using nothing but a smartphone and direct sunlight.
“To be able to take an image quickly now with just the natural sun and an iPhone is a total game changer.
I posted an image of a pearl necklace I shot for my homework and immediately sold a necklace.”
Carla (AU)
ENROLMENT LASTS FOR 6 WEEKS AFTER THE PURCHASE DATE
Week 1
-1h. live introduction & webinar | JEWELLERY BRANDING
-1h. webinar | LIFESTYLE PHOTOGRAPHY
-Homework | Putting theory into practice
-Exclusive resources:
- Reading & watch list
- How to set a perfect colour palette for your jewellery business
- Versatile must-have prop recommendation list
- Exclusive positioning cheat sheet for every jewellery category
- 5 props to never use in jewellery photography
- Everything you need to know about shooting with a camera grid
- Jewellery Photography Course takeaway ($990): photographing bracelets
- Setting up a perfect shooting space at home
- 1 life-changing trick to help you save time when shooting jewellery
- How to position and photograph hoop earrings like a pro
- Top 3 efficient foamboard placements to level up your photography game
The focus of week 1 will be on learning to optimise jewellery branding and capturing jewellery in authentic lifestyle settings using direct sunlight, trendy props and backgrounds.
Week 2
-1h. webinar | MODEL PHOTOGRAPHY
-1h. webinar | TAKING A PERFECT SELFIE + guest speaker
-Homework | Putting theory into practice
-Exclusive resources:
- Reading & watch list
- How to photograph jewellery on yourself using an iPhone
- Model release form sample
- 10 tricks to make your photoshoot styling effortless
- 3 steps to finding a perfect model for your next photoshoot
- My favourite makeup looks for a jewellery photoshoot
- Tips and tricks to make your model comfortable in front of the camera
- 5 ASOS shops you must check out for your next photoshoot
- Jewellery + Model Photography Course ($990) takeaway: how to photograph bracelets on a model
Week 2 will focus on everything there is to know about photographing jewellery on a model & yourself.
“I would totally recommend this bootcamp to other jewellers because it has literally EVERYTHING a jeweller needs in order to present our products in the most professional way while doing everything ourselves.”
Maureen (US)
Week 3
-2h. webinar | EDITING JEWELLERY ON PHOTOSHOP
-Homework | Putting theory into practice
-Exclusive resources:
- Reading and watch list
- How to edit skin like a pro with only one click
- How to edit red ears with multiple piercings
- Photoshop shortcuts to swear by
Week 3 focuses on understanding the main tools and actions ESSENTIAL for jewellery editing: dust & reflection removal, converting gold to silver, adjusting colour temperature, brightness & contrast, and so much more.
Week 4
-1h. webinar | E-COM PHOTOGRAPHY & EDITING
-Homework | Putting theory into practice
-Exclusive resources:
- Exclusive jewellery e-commerce placement guide
- Guide to cutting down images efficiently on Adobe Lightroom
Week 4 is dedicated to producing (and editing) high-quality e-commerce packshots using nothing but a smartphone camera.
STUDENT RESULTS
“If you’re not a fan of taking photos, you will learn to love it and understand it so much better”
Marina (NZ)
“As a small business owner who doesn't have much to spend on hiring someone else to take and edit my photos, this course has saved me so much time and money!”
Tingting (CA)
"The photography editing lesson was amazing - I would never have thought I would have the confidence to use photoshop before!
Having direct feedback on your photos and questions you have from Auguste is really helpful and motivates you to keep trying and improving your skills."
Fran (UK)
“You taught the topic in a really kind, accessible way and I very much came out of the experience feeling like I could attempt the tasks and be successful doing them, it felt like the topic was being taught by a friend rather than a scary tutor!”
Rachel (UK)
VISUAL CONTENT PLAYS A KEY ROLE IN INFLUENCING JEWELLERY SALES.
In a study by Shotfarm, 95% of online shoppers reported that product images are the most important factor in their purchasing decisions.
A study by VWO found that adding photos of models wearing products increased conversions by up to 34%.
In this bootcamp we educate jewellery business owners and help them reach sales targets quicker by teaching them to create pro content in the comfort of their homes using no professional gear.
